Pete has held marketing and new product positions with H.J. Heinz, Beatrice/E-II and Sara Lee, managing such major brands as Ore-Ida Frozen Potatoes, Martha White Baking Products and Rudy's Farm Breakfast Sausage.

Prior to founding SMC, Pete was vice President of a minority-owned marketing research and consulting firm.

His career has given him a broad background in packaged goods marketing and the application of its techniques in other product/service categories; working on such diverse products as processed meats, frozen foods, dog food, distilled spirits, tobacco, fast food, welding equipment, public transit and personal care appliances. This broad base of experience has given Pete a unique perspective of the differences and similarities across a wide range of businesses and situations.

A pragmatic marketer, Pete has a track record of dramatically growing revenue and profits through both enhancement of established products/services.

Pete's style is very hands-on and action oriented, with a constant focus on bottom line results

 

EDUCATION:

University of Michigan
MBA, with Honors - Marketing/Real Estate

University of Michigan
BBA, with Distinction - Accounting/Finance